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Merseyrail expands digital advertising offering

General Interest

27 October 2021

Together with our advertising partners JCDecaux UK, we have improved the advertising offering across the Merseyrail network.

44 new state-of-the-art digital 6-sheet screens have been installed at Moorfields, Liverpool Central, Liverpool Lime Street and James Street stations.

These stations will benefit from 75’’ and 85’’ full-motion digital screens, strategically placed within high footfall areas of the four key rail stations, maximising engagement with passengers.

Suzanne Grant, Commercial Director at Merseyrail, said: "We are delighted to have been able to work with JCDecaux to enhance our advertising portfolio and bring these state-of-art digital screens onto the Merseyrail network.

"Already we are seeing well-known brands take advantage of the screens and our network to engage their target audiences. The screens also bring vibrancy to our stations and look fantastic."

Mark Bucknall, Chief Commercial Officer at JCDecaux, said: "Liverpool is a key city for brand advertisers and the digitisation of these four key stations, will provide new opportunities for advertisers to reach consumers across multiple touchpoints as they commute, shop and socialise in the city centre.

"As the fastest growing city outside London, Liverpool is an important economic, retail and tourist hub, and as audiences return post-Covid, this will strengthen the digital offer for brands across our roadside, rail and retail locations."

Anyone interested in advertising on our network should contact JCDecaux UK by visiting their website or calling 020 7298 8000.