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Advertising / Promotions

As the popularity of rail travel soars amongst affluent consumers on the move, rail travel is at its most popular in decades.

The average traveller spends 7 minutes waiting for a train and looking at advertising. Rail advertising offers an opportunity to reach a broad audience. From regular daily business commuters to shoppers, leisure travellers and students, offering huge footfall numbers, particularly during the morning and evening peaks.  

Merseyrail offers a wide selection of promotional opportunities across the network, with On-train advertising, offering the benefit of longer dwell-time allowing more detailed copy and station advertising in a variety of formats. These in-carriage panels are unique in their effectiveness for call to action campaigns, or to relay detailed information. They enable passengers to write down telephone numbers and website addresses as they travel.

Our network of busy stations offer a variety of opportunities, ranging from specially commissioned landmark sites, ticket gate and floor graphics, lift and escalator panels, four sheet, six sheet and 48 sheet advertisements.

4-sheet:

Frequency and long exposure are the hallmarks of this popular format, delivering great coverage and value for money. Frequency and long exposure are the hallmarks of this popular format, delivering great coverage and value for money.

6-sheet:

Back lit, this is a shining example of a way to bring your brand to life. Allows a key audience to get up close with the time to read ads and take in your message.

48-sheet:

These provide the largest creative scope at the busiest key stations, in high visibility locations – no one can miss this format.

Lift/escalator panels:

Probably the first and last advertising the passenger will see. This is an excellent format for point-of-sale and directional opportunities.

Ticket Gateways:

Target everyone in the station – unmissable visual impact, guaranteed to target all those entering and exiting the station and fantastic for local store support, theatres or brand positioning.

Landmark:

This premium site gives fantastic brand stature, dominating the station environment. large, eye-catching stretch skin displays can be back-lit and located in prominent positions to ensure your message cannot be missed.

Other impact opportunities:

A host of other high impact opportunities are available from floor graphics to concourse promotions.

Create maximum impact for your product or event by emailing jnice@merseyrail.org .